The 11th annual Birmingham Restaurant Week presented by Spire will be held Friday, Aug. 14 through Monday, Aug. 31, 2020 with 18 days of dining out deals.
Birmingham Restaurant Week 2020
Normally a 10-day event, this year’s BRW provides an additional eight days of Second Helpings to maximize sales for area businesses due to COVID-19 and to allow patrons more opportunity to frequent participating businesses. Birmingham’s Premier Culinary and Beverage event features a new recipe this year with new Curbside, To-Go and Delivery options available from participating restaurants, bars and food trucks.
Established in 2010, the annual event celebrates the city’s burgeoning culinary reputation, demonstrating to locals, the region and the world why Birmingham is the South’s most vibrant culinary destination by offering incentives for patrons to revisit their favorite restaurants, bars and food trucks or to experience new ones.
Prix-fixe makes it easy
From fine dining to down-home cookin’, food and drink lovers with a taste for adventure can enjoy special lunch or dinner 2 and 3-course, prix-fixe menus ranging from $5 to $50 per person – making it easy and affordable for everyone to enjoy a taste of Birmingham’s diverse dishes. BRW is inviting locally owned bars and food trucks to participate this year as well.
To-Go, Curbside and Delivery
This year, patrons have the opportunity to bring BRW home to their table and enjoy with family and friends by choosing from new To-Go and Curbside Pick-Up options, as well as Delivery, if available from the restaurant. The traditional Dine-In option for BRW will be available but limited for businesses and with safety precautions, such as socially distanced seating, disposable table items, mask requirements and more. To-Go Cocktails, Cocktail Kits and Family-Style Meal options will also be offered on BRW menus this year.
Nothing about 2020 is business as usual. And yet, BRW feels the weight of importance in supporting local restaurants which represent both small businesses and the food which defines our culture. In fact, in the spirit of entrepreneurship and innovation, it was local restaurants that rapidly implemented curbside and delivery plans in order to keep Birmingham fed.
Locally owned and operated
Only locally owned and operated businesses will be allowed to participate this year, as BRW has decided to be hyper-local and support the local community. Participation is welcomed from local establishments throughout metro Birmingham, including the City of Birmingham, Mountain Brook, Vestavia, Homewood, Hoover, Trussville and other neighboring cities.
“Birmingham Restaurant Week is going to be huge for the restaurant industry this year,” said Zebbie Carney, owner of Eugene’s Hot Chicken. “I believe that the restaurant industry has taken a bigger hit than most industries with the influx of customers. Even if people are just ordering to-go or buying gift cards during BRW, it will tremendously help restaurants!”
In spring 2019, BRW organizers surveyed diners and found the following:
- 86% of those diners want to expand their palate. Diners intentionally sample new restaurants during BRW and 71% cite that as the primary reason they value
- 98% of diners want another helping and return to new restaurants they have tried AFTER Restaurant Week has ended.
10 years of Birmingham Restaurant Week
Throughout 10 years of BRW, more than 1.2 million BRW menus have been sold, raising over $24.5 million in gross receipt sales and generating more than $2.2 million in sales tax for local cities. In 2019, an estimated 108,000 meals were served, generating more than $2.1 million in total gross revenue to participating restaurants. BRW has also raised more than $75,000 for local nonprofits, which is a goal of BRW to continue doing this year. Planning is underway for Winter Restaurant Week which will take place Jan. 22 – 31, 2021.
BRW is active on Facebook, Twitter and Instagram, and can be found @bhamrestweek. The official event hashtag is #BhamRestWeek. The BRW “Free Food Friday” contest is taking place again, allowing fans to win gift certificates to a BRW-participating restaurant each Friday.
About Birmingham Restaurant Week
Established in 2010, BRW is an 18-day culinary affair where local restaurants offer incentives for patrons to revisit their favorite restaurants or to experience new ones, celebrating the landmark eateries that helped make Birmingham’s food scene what it is today. BRW gives chefs the opportunity to showcase how they’re feeding the city—from creating nationally-acclaimed dishes that feature locally-sourced ingredients to mentoring the next generation of culinary entrepreneurs. BRW is organized by Style Advertising and James Little.
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