REV Birmingham is rolling out a new campaign, Bring Bham Back, to boost Birmingham’s retail recovery in the COVID era.
Bring Bham Back
As Birmingham works toward reopening, REV’s Bring Bham Back campaign is designed to re-energize market demand, help small businesses recover and re-ignite a sense of community pride and hope. The plan includes promotion, place-making and programming for small businesses—all designed to help the city make its comeback.
Here’s the Bring Bham Back plan:
On June 1, REV will launch the Bring Bham Back Great Receipt Race, presented by Bham Now and sponsored by Verizon. The Great Receipt Race is a 3-month push to incentivize people to support local businesses. Consumers can text BRINGBHAMBACK to 267-TEXTREV (267-839-8738) to get started sharing proof of their local purchases for chances to win gift cards and items from a special Bring Bham Back Collection created by local businesses.
REV has worked with Alchemy 213, Yellowhammer, Exalting in Beauty, Square One Goods Co. and Bib & Tucker Sew-Op to produce some of the first items for the collection. More local businesses will be joining the collaboration with their own designs and products over the next several months. Consumers can also purchase each special edition item directly from the local business that produced it. A full product page with links to buy, which will be updated as more items are added, is available at bringbhamback.com.
Plans are also underway for a virtual Woodlawn Street Market. REV’s Biz Team is working with entrepreneurs who didn’t previously have a way for their customers to shop online and will soon launch a platform that showcases both new and long-time WSM vendors.
Small Business Help
From June to November, organizations within Birmingham’s entrepreneurial ecosystem are collaborating to offer programs and resources to support the resiliency of Birmingham’s small businesses. REV will publish more information on its website and social channels (@revbham on Facebook, Twitter and Instagram) for business owners to register for these collaborative workshops and find tips and tools.
Throughout weekends in May, Parkside Trail, an Open Streets initiative organized by REV and Orchestra Partners, has provided a safe and socially distant way for downtown dwellers to enjoy more space as they exercise along 1st Avenue South. This was only the beginning of REV’s work to propose creative uses of public spaces to help Bring Bham Back.
REV will re-launch its Upswing retail incubator on 2nd Avenue North as a safe timeline to do so becomes clear. This time, an alley redesign project with social distancing in mind will also occur around the corner.
REV is also working closely with the City of Birmingham, property owners and restauranteurs to make it easier for them to expand outdoor seating and curbside pick-up experiences to allow them to serve more people safely.
CLICK HERE to learn more about Bring Bham Back!
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