Fiesta! Fiesta! The 17th Annual Fiesta Festival will be held Sept. 28

Fiesta, Alabama’s largest celebration of Hispanic culture and heritage, is back for its 17th year!

Fiesta 2019!

Fiesta, Alabama’s largest celebration of Hispanic culture and heritage, is pleased to announce its 17th annual festival to take place Saturday, Sept. 28 in Birmingham’s Linn Park from noon to 8 p.m. Attendees are invited to join Fiesta to Celebrate Alabama Together in recognition of the rich and storied history of Alabama’s Hispanic community, as well as its 200 years of statehood, as part of Alabama’s Bicentennial.

Fiesta is thrilled to welcome an impressive lineup of Latin artists to the Coca-Cola Mainstage, including La Energía Norteña and Genessa and The Selena Experience, as well as a number of other DJs and musicians. See below to learn more about each artist. 

Tickets are on sale now, with early bird tickets available through July 31 for $7 per person. Regularly priced tickets can be purchased for $10 each from Aug. 1 until the festival. Day-of tickets will also be available for $10 at the gate on Sept. 28. Children ages 12 and under are admitted free with a ticketed adult.

To purchase tickets, visit

fiesta 2019

WHAT:          Fiesta 2019

WHEN:          Saturday, Sept. 28 from noon to 8 p.m.

WHERE:       Linn Park – 710 20th St. N., Birmingham, AL 35203


“In the spirit of Alabama’s Bicentennial, we are excited to create a cross-cultural celebration, to share our stories, traditions and cultures,” says Fiesta President Chris Miller. “Fiesta 2019 will serve as a tribute to the diversity that characterizes our state and will provide a vibrant way to engage as we look toward the next 200 years, recognizing the rich history that got us here and the people that will continue to carry us forward.”

fiesta 2019

Fiesta provides the opportunity for more than 15,000 patrons to journey through more than 20 represented countries and experience the best of Hispanic art, music, food and dance. The festival gives Alabamians the chance to experience Latin America in their own backyard. Fiesta features two music stages, authentic Latin food vendors, a cultural village, a community village, children’s activities, a health and wellness village and more. The festival will also feature the Alabama Bicentennial Tour. The Coca-Cola main stage lineup of Hispanic artists performing at Fiesta 2019 will be announced closer to the festival.

“In planning for this year’s event, we have thought about how much the Latino community loves to celebrate,” says Miller. “Fiesta is always a good time – full of life and flavor. It has become a beloved tradition and an invaluable opportunity to share our rich Hispanic heritage with each other and with our fellow Alabamians. We look forward to celebrating alongside our city and state in this milestone year, and as we passionately share our stories, we continue to weave ourselves more intricately into the fabric of Alabama, which has become a beautiful, colorful tapestry over the last 200 years.”

fiesta 2019

As in past years, Fiesta will continue to showcase what the Birmingham region can provide to its community in terms of multiculturalism, sensitivity and acceptance. Simply stated, Hispanic music is more than Ricky Martin “Living La Vida Loca.” The food is more than tacos with salsa. The dance is more than a Mexican Hat Dance. Fiesta stands to celebrate all cultures, allowing patrons to gain a rich appreciation for their Latino neighbors.

In late 2001, several members of the Hispanic Business Council (HBC) of the Birmingham Regional Chamber of Commerce put in motion a plan to develop a yearly Hispanic festival in downtown Birmingham. Aware of their own diverse makeup within the council and with the knowledge that the Hispanic population was growing tremendously in Alabama, they felt the annual event would be an ideal way to showcase the best their countries have to offer. The City of Birmingham, with its own diverse history, seemed like the ideal place to host such an event.

In 2002, Fiesta, Inc., was created as a not-for-profit organization whose board of directors produces the yearly event with the help of interested community volunteers. The mission of Fiesta is “to organize and manage a yearly festival that celebrates and educates the public on the diverse cultures within the Hispanic community in Alabama.” Since its inception in 2003, Fiesta has served as a bridge, celebrating the culturally diverse traditions of Latin America’s various Spanish-speaking countries right here in Birmingham. With attendees traveling from across the Southeast to experience Fiesta, the festival has become a fixture in Alabama.

Part of Fiesta’s goal as a festival and as an organization has always been to provide Hispanic students with scholarships to help them further their education in Alabama. In the history of the festival, Fiesta has awarded more than $75,000 in scholarships to deserving Hispanic students. Guests can and are encouraged to donate to the scholarship fund when purchasing tickets.

Learn More About the Latin Artists You’ll See Perform

La Energía Norteña is comprised of six young saxophone, accordion and bajo sexto musicians who are known for their romantic norteño music style. In 2015, their album El Rompecabezas earned them the number two spot on the Mexican Regional Album charts and also a Latin Grammy nomination.


Genessa and The Selena Experience is known for delivering an attention-grabbing, memorable live show that resurrects the legend of Selena and brings the audience face to face with her music and spirit. Lead vocalist Genessa Escobar took her childhood dreams and memories of Selena and made them come alive on stage. The group formed in 2015 upon the 20th anniversary of Selena’s passing.


Local bands DJ Ivan Correa, DJ Rod, DJ Csar, Mariachi Premier América, Danza Azteca Tonantzin, Dana Azteca Xochipilli, Salseros Birmingham and IV Motion will perform as well.

Fiesta helps to showcase that Birmingham is a community that encourages multiculturalism, sensitivity and acceptance. For more information about the festival, visit Everyone is invited to like, follow and interact with Fiesta on social media, @FiestaBham, and join the conversation using the official hashtag #FiestaBham.

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