White Claw is launching a boozier hard seltzer, new flavors for summer

Get ready to sip your cares away! White Claw recently announced it will be releasing a new product called Surge that is even boozier than its original hard seltzer.

At 8% alcohol in a 16 oz. can, White Claw Hard Seltzer Surge is perfect for those looking for a higher alcohol option. The product will be released in two bold and refreshing flavors: Blood Orange and Cranberry.

White Claw Surge

“We know some consumers are looking for a higher alcohol option from White Claw, and that’s what White Claw Hard Seltzer Surge delivers,” said John Shea, Chief Marketing Officer, White Claw Hard Seltzer.

New Flavors for Summer

White Claw will also be launching four new flavors just in time for summer, including Blackberry, Mango, Strawberry, and Pineapple. You can get them as a variety pack in 12-ounce cans with 5% ABV, 2 grams of sugar, and 100 calories per serving.

“Our fans have an insatiable desire for new flavors from White Claw and that’s exactly what we are delivering just in time for summer,” said Shea.

White Claw Surge

The White Claw flavor portfolio now includes: Black Cherry, Mango, Watermelon, Tangerine, Lemon, Raspberry, Ruby Grapefruit and Natural Lime, and the new Iced Tea flavors – Lemon, Raspberry, Mango, and Peach.

Both White Claw Surge and White Claw Hard Seltzer are crafted using a proprietary BrewPure process, with the most refreshing flavors on the market. The latest variety pack includes three new flavors: Strawberry, Pineapple and Blackberry, alongside fan-favorite, Mango.

White Claw Surge

White Claw Hard Seltzer Surge is available nationwide. To find White Claw Hard Seltzer near you, click here.

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